Sailor Jerry Spiced Rum was developed after loads of historical research into maritime rums. The all-natural spices and flavours we chose give our rum a rich, smooth taste characterised by top notes of vanilla and cinnamon. More than anything else, it's our spicing that's responsible for the distinctive character, smoothness and versatility of our rum.
Made the old-school way. Bold and smooth as hell.
Our recipe is based on the tradition of sailors improving the flavor of their on-board rum rations. (The first nation to abolish issuing sailors daily rum was the U.S., which did so in 1862. New Zealand upheld the practice until 1990). Generally there were two ways to take the edge off rum. One was to age the liquid in wooden casks, which sailors rarely bothered with. The other way was to blend in spices. This is what most sailors did and it's what we do.
Sailor Jerry was an exacting craftsman. His tattoos were precise, bold and flawless. Even the riggings on his clipper ship tattoos were nautically accurate. We craft our rum to a similar standard, going out of our way to find the best Caribbean rums to make Sailor Jerry Spiced Rum. The ones that make the cut are blended together to create the ideal base for our unmatched recipe of natural spices.
Our higher proof spirit is historically accurate. In fact, the term “proof” comes from the method whereby sailors could assure their rum rations weren't being watered down. The ship's captain would ladle out a sample from the day's rum barrel in front of the men. He'd douse it with gunpowder, then give it a spark — if the rum was full strength, the powder ignited, giving sailors “proof” of the integrity of their rum.
Staying true to the old-school tradition of spicing high proof rum results in a uniquely bold, smooth and balanced liquid – perfect in your favorite cocktails.
What's it like
Flavors of vanilla and oak with hints of clove and cinnamon spices
Sailor Jerry was born Norman Collins, but chose to define himself on his own terms. He simply wasn't one of those people born to live a middle-of-the-road life and he knew it. Back in the 1920's, when Collins came of age, tattooing was an expression that belonged to an emerging american counterculture. It was a mark of not blindly following the mainstream - of choosing to live outside the lines