March 13, 2026

Victoria Bitter Subheading

FOR A HARD EARNED THIRST

Since 1854, Victoria Bitter has stood as a monument to the Australian work ethic. Created by Thomas Aitken to satisfy a thirst developed under the harsh extremes of the southern climate, it quickly transcended its origins to become a national icon.

Brewed with a steadfast dedication to full flavour, VB utilises the finest pale malt and signature Pride of Ringwood hops to deliver its legendary bitterness. It is a beer designed with a singular purpose: to offer maximum refreshment and satisfaction when it’s needed most.

Unchanging, unapologetic, and best served ice cold, Victoria Bitter remains the standard-bearer for the hard-earned thirst.

Victoria Bitter Mid 3.5% 375mL Cans

  • Origin: Victoria, Australia
  • Type: Mid-strength Australian lager
  • Analysis: 3.5% ABV
  • Tasting notes: The legendary VB flavour in a sessionable format. It delivers the same satisfying thirst-quenching qualities as the original, just with less alcohol. Crisp, bitter, and built for the Australian heat.
  • Colour: Golden straw.
  • Palate: Full-flavoured with a clean malt backbone supporting the classic, snappy bitterness of Pride of Ringwood hops.
  • Aroma: Earthy, herbaceous hops and sweet grain.
  • Serving Suggestion: Cold, straight from the can at your next backyard BBQ.
  • Food Match: Grilled steak and snags.

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