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Sapporo Premium Beer

142 years in the making

The history of Japan’s oldest brand is forever linked with the small icy village responsible for inspiring its creation over 140 years ago. Located hidden in the shadows of the snow-capped peaks of the Sapporo mountains, it was here that legendary brewer Seibei Nakagawa found what he considered to be the purest ingredients for use crafting his signature brew.

1876 was the year, a then small frontier settlement in northern Japan called Sapporo, became home to what is now Japan’s oldest brewery. From its humble beginnings, Sapporo beer has gone on to define modern Japanese lager and the tastes of a nation.

Considered by many to be the pioneer of European brewing styles in Japan, Seibei Nakagawa was, in many ways, ‘the Father’ of Japanese Beer after he was also Japan’s first German-trained brewmaster. Nakagawa made a name for himself creating fine golden lagers ‘as unique as they were appealing’, blending age-old European brewing secrets with refined Japanese sensibilities.

The Sapporo star symbolises the pioneering spirit of this Japanese brewery and Seibei Nakagawa. It has come to represent a level of expected brewing perfection and the profound link between the fortunes of this beautiful place in the world and the beer produced there.

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What’s it like?

Sapporo Premium beer is brewed with Japanese attention to detail. A slow and cooled fermentation gently balances the delicate hops and esters inside with a full malty character. The authentic Japanese brewing techniques and quality local ingredients used produce a crisp and refreshing lager.

The taste of Sapporo beer is very clean and refreshing. The beer is produced using rice in addition to traditional beer ingredients giving the beer its distinct crisp taste. The beer has a hoppier aroma with a sweeter taste. Sapporo has a frothy, foamy head and pours fluffy white onto a translucent golden body.

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Did you know?

Sapporo is the oldest brewery in Japan – founded in 1876.  Kirin soon followed in 1888, followed lastly by Asahi Breweries (originally the Osaka Beer Brewing Company) a year later in 1889, with the launch of the Asahi Beer brand in 1892.

These three mighty beer brands still dominate the Japanese beer scene today, and were all established within 16 years of each other. Talk about loyalty!

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